Taura LR 18 waffles with blueberry pieces

Inspiring product design for baked goods starts here!

Consumers are always looking for something new, but as a very established sector, it’s not always straightforward to keep consumers enticed with new offerings.

Successful new product development often happens by pairing a classic familiar flavour with an exciting new one. Other opportunities arise when experimenting with novel and luxurious flavours and contrasting textures.

How we help you get started

  • 4 new surprising and unique concepts each week (for 6 weeks!)
  • Insights from technical and commercial Taura experts
  • Many different bakery products, not just cookies
  • Different flavour combinations
  • Inspiration for consumers around the globe
Did you know?

Taura fruit-based ingredients are also available in many other categories? Get inspired!