Consumers are always looking for something new, but as a very established sector, it’s not always straightforward to keep consumers enticed with new offerings.
Successful new product development often happens by pairing a classic familiar flavour with an exciting new one. Other opportunities arise when experimenting with novel and luxurious flavours and contrasting textures.
How we help you get started
- 4 new surprising and unique concepts each week (for 6 weeks!)
- Insights from technical and commercial Taura experts
- Many different bakery products, not just cookies
- Different flavour combinations
- Inspiration for consumers around the globe
