85-90% of consumers say they're interested in fruit-based snacks*. The reason is quite simple: we are all on the lookout for a healthy, on-the-go snack that satisfies our sweet tooth and busy lifestyles without the guilt.  

That's why, here at IFF, we've delved deep into consumers' sweet desires to understand their needs, preferences, and the connection people have with fruit snacks. Through our research and expertise, we have unlocked the true magic of fruity treats.

And we would like to share these insights with you to ensure that everyone can enjoy the indulgence of an on-the-go snack without having to compromise.

In this one-pager, you'll find a summary of the reasons to believe in fruit snacks as a healthier choice for your sweet snack moments, along with exciting positioning opportunities to explore with TAURA. We look forward to collaborating on a fruitful future with you!

*Source: IFF proprietary research, Online quantitative survey, n = 944, UK | GER | FR, 2023