Reduced sugar toolbox for fruit snacks

Sweet Mastery for Lower-Sugar Snacks

Lead the low-sugar revolution with TAURA by IFF. Our new formulation capability delivers fruit ingredients with less than 10g of sugar per 100g - well below typical levels found in standard fruit-based offerings - while preserving the full sensory appeal of fruit.

Built on our fruit-forward matrix and advanced sugar reduction technology, this toolbox empowers manufacturers to develop better-for-you snacks that taste indulgent, support key label claims and align with consumer nutritional goals.

Download the one-pager to discover more and start formulating your next success. 👇

Powering the Next Generation of Better-For-You Snacks

TAURA, powered by IFF Product Design™, drives the creation of crave-worthy snacks with real fruit and reduced-sugar ingredients - supporting lower overall sugar without compromising taste.

Versatile across formats like snack bars, baked goods, breakfast cereal and bite-sized formats, our ingredients deliver functional benefits with label friendly appeal.

Get Inspired

Explore some concept ideas below - designed to spark your next innovation. 👇

Interested? Contact our team!

Protein-Enriched Fruit Snacks

Our innovation doesn't stop at sugar reduction. With protein continuing to rise on consumers' health radar, it's time to bring that benefit into your snacking formats. JusFruit Protein+ combines the natural appeal of fruit with high-quality plant-based protein to super-charge the snacking moment - delivering functional, flavorful options that align with today's wellness-driven lifestyles.

Download the one-pager to see how TAURA helps you create fruit-forward snacks that support daily protein goals.

Download our onepager