Addressing fun, healthy indulgence and convenience for consumers with changing habits
Cereals took...
Introducing real fruit snacks and inclusions as a carrier for IFF Health actives which support immunity and general well-being, and fit into the blurred space between snacks and food supplements.
The rising understanding of the wellness benefits of balanced diets, along with a general sense of 'pill fatigue', has led to consumers' proactively seeking nutritional solutions such as fortified food and supplemental nutrition.
TAURA has partnered with IFF Health to support consumers' holistic wellness goals. Boost everyday food to address specific areas of consumer health concern with fruit as a natural carrier for ingredients associated with holistic health and wellness.
The inherent goodness and great taste of TAURA’s real fruit pieces, with the added health benefits of quality IFF Health actives, creates 'clean' and 'real' products that align with natural trends, in formats that resemble food so to be positioned as less medicinal. As a stand-alone snack, or inclusion in a healthy snacking product, the new Functional Fruit Bites range from TAURA makes hitting nutritional goals easy and delicious!

Real fruit snacks and inclusions as a carrier for IFF Health actives which support immunity and general well-being.

Drive excitement in snacking with cold-moulded fruit shapes. Create fortified snacks with a soft crunchy texture and great taste.
Cereals took...
Product Developers have long used fruit to add...
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