TAURA Better-for-You Fruit Snacking

Satisfying cravings with smarter choices

Our research reveals that 81% of US consumers value sweet treats in their diets, seeking rewards and stress relief. Within this group, a substantial 70% are interested in healthier alternatives. 

With our fruit-forward approach, we've unlocked the secret to guilt-free indulgence with fruit snacks that redefine sweet snacking. Offering a symphony of differentiated experiential delight and nutritional benefits, we bridge the gap between good intentions and healthy eating.
 
Let us inspire you with the possibilities. Download our free e-book.
 
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Get your free onepager and unlock the secret to guilt-free indulgence

 
 

The Future is Fruitful

TAURA, powered by IFF Product Design™, blends tradition with innovation to create fruit and vegetable snacks that are as tasty as they are wholesome. We're dedicated to fueling brands with creative sweet snacking solutions that satisfy the health-conscious consumer - delivering snacks that engage all senses without the empty calories and streamlining the journey from concept to market.
 
From on-the-go nutrition to snacks that add health and joy to consumers' lunchboxes, we offer healthy alternatives for moments of indulgence.
 
Discover the path to healthier snacking choices here: 
 
 
 
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Looking for clean-label fruit & vegetable pieces? Learn more in our e-book

 
 
Tropical Protein Fusion
Strawberry Guava with Quinoa 45B 1
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Orange Cacao

Discover the benefits of TAURA fruit solutions

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Real fruit
content

Approximately 700g of fruit per 100g of TAURA product with natural sweetness and authentic fruit flavor plus optional vegetable content for enhanced nutrition. 

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Clean & simple ingredients

Crafted from purees and juices, enhanced with natural IFF flavors our products are 100% plant-based with no artificial ingredients.

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Formulation
flexibility

Leveraging proprietary technology, we provide customizable solutions to diverse markets with the capability to integrate texture and health. Giving our customers a competitive edge.

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Naturally
functional

Our snacks are a powerhouse of fiber and nutrients from fruits, boosting health, vitality and natural energy.

Talk to an expert for more information

Take the next steps towards innovation. Reach out to an expert to find out how TAURA by IFF's fruit solutions can elevate your product line and meet consumer demand for healthier, tastier snacking options.
 
 

Read our blogs about fruitful trends and research