--- title: Better for You - Fruit Snacking description: Discover how we've cracked the code to offer consumers the treats they deserve without compromising on the consumption experience. Introducing 'Fruit for Life' – where everyone can enjoy guilt-free delight. image: https://resources.tauraurc.com/hubfs/Watermelon%20%26%20mint%201%2045a.jpg --- [![taura-iff-red](https://resources.tauraurc.com/hubfs/taura-iff-red.svg "taura-iff-red")](https://blog.tauraurc.com/) # **TAURA Better-for-You Fruit Snacking** ## Satisfying cravings with smarter choices Our research reveals that **81%** **of US consumers** value sweet treats in their diets, seeking rewards and stress relief. Within this group, a substantial **70%** are interested in healthier alternatives.  With our fruit-forward approach, we've unlocked the secret to **guilt-free indulgence** with fruit snacks that **redefine sweet snacking****.** Offering a symphony of differentiated experiential delight and nutritional benefits, we bridge the gap between good intentions and healthy eating.   Let us inspire you with the possibilities. Download our free e-book.   [Download the E-book, No details required.](https://resources.tauraurc.com/hubfs/2024%20Fruit%20for%20all/Fruit%20for%20Life_Concepts.pdf) ![Fruit-snacking-BrandPage](https://resources.tauraurc.com/hs-fs/hubfs/Fruit-snacking-BrandPage.png?width=1600&height=1600&name=Fruit-snacking-BrandPage.png "Fruit-snacking-BrandPage")     [![Landscape-onepager-fruit](https://resources.tauraurc.com/hubfs/Landscape-onepager-fruit.png "Landscape-onepager-fruit")](https://resources.tauraurc.com/hubfs/2024%20Fruit%20for%20all/NA%20TAURA%20Fruit%20for%20Life%20Initiative%20One-Pager.pdf) #### Get your free onepager and unlock the secret to guilt-free indulgence     ## The Future is Fruitful **TAURA, powered by IFF Product Design™**, blends tradition with innovation to create fruit and vegetable snacks that are as tasty as they are wholesome. We're dedicated to fueling brands with creative sweet snacking solutions that satisfy the health-conscious consumer - delivering snacks that engage all senses without the empty calories and **streamlining the journey from concept to market.**   From on-the-go nutrition to snacks that add health and joy to consumers' lunchboxes, we offer healthy alternatives for moments of indulgence.   Discover the path to healthier snacking choices here:    [Download our onepager](https://resources.tauraurc.com/hubfs/TAURA%20Category%20Onepagers_Fruit%20Snacks%202024.pdf)     [![Landscape-ebook-fruit](https://resources.tauraurc.com/hubfs/Landscape-ebook-fruit.png "Landscape-ebook-fruit")](https://resources.tauraurc.com/hubfs/2024%20Fruit%20for%20all/Fruit%20for%20Life_Concepts.pdf) #### Looking for clean-label fruit & vegetable pieces? Learn more in our e-book     ![Tropical Protein Fusion](https://5721067.fs1.hubspotusercontent-na1.net/hub/5721067/hubfs/Tropical%20Protein%20Fusion%202.jpg?width=1200&length=1200&name=Tropical%20Protein%20Fusion%202.jpg) ![Strawberry Guava with Quinoa 45B 1](https://5721067.fs1.hubspotusercontent-na1.net/hub/5721067/hubfs/Strawberry%20Guava%20with%20Quinoa%2045B%201.jpg?width=1200&length=1200&name=Strawberry%20Guava%20with%20Quinoa%2045B%201.jpg) ![Sourcherry 1e](https://5721067.fs1.hubspotusercontent-na1.net/hub/5721067/hubfs/Sourcherry%201e.jpg?width=1200&length=1200&name=Sourcherry%201e.jpg) ![Orange Cacao](https://5721067.fs1.hubspotusercontent-na1.net/hub/5721067/hubfs/Orange%20Cacao%201.jpg?width=1200&length=1200&name=Orange%20Cacao%201.jpg) ## Discover the benefits of TAURA fruit solutions ![Benefit-RealFruit-1](https://resources.tauraurc.com/hubfs/Benefit-RealFruit-1.png "Benefit-RealFruit-1") ### Real fruit content Approximately 700g of fruit per 100g of TAURA product with natural sweetness and authentic fruit flavor plus optional vegetable content for enhanced nutrition.  ![Benefit-CleanSimple-1](https://resources.tauraurc.com/hubfs/Benefit-CleanSimple-1.png "Benefit-CleanSimple-1") ### Clean & simple ingredients Crafted from purees and juices, enhanced with natural IFF flavors our products are 100% plant-based with no artificial ingredients. ![Benefit-FormulationFlexibility-1](https://resources.tauraurc.com/hubfs/Benefit-FormulationFlexibility-1.png "Benefit-FormulationFlexibility-1") ### Formulation flexibility Leveraging proprietary technology, we provide customizable solutions to diverse markets with the capability to integrate texture and health. Giving our customers a competitive edge. ![Benefit-NaturallyFunctional-1](https://resources.tauraurc.com/hubfs/Benefit-NaturallyFunctional-1.png "Benefit-NaturallyFunctional-1") ### Naturally functional Our snacks are a powerhouse of fiber and nutrients from fruits, boosting health, vitality and natural energy. ### Talk to an expert for more information Take the next steps towards innovation. Reach out to an expert to find out how TAURA by IFF's fruit solutions can elevate your product line and meet consumer demand for healthier, tastier snacking options.     ### Read our blogs about fruitful trends and research ![Health-positive snacks and snacking fun](https://resources.tauraurc.com/hs-fs/hubfs/HealthySnacking3.jpg?width=300&name=HealthySnacking3.jpg) ###### [snackification](https://blog.tauraurc.com/en/tag/snackification) ##### [Health-positive snacks and snacking fun](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) Good resolutions tend to not last long. Especially since the pandemic, snacking at home has... [Read More](https://blog.tauraurc.com/en/health-positive-snacks-and-snacking-fun) ![A vegan superstar in the pandemic pantry](https://resources.tauraurc.com/hs-fs/hubfs/Taura%20TIFF%20overzichtsbeeld%20(3)%20(1).png?width=300&name=Taura%20TIFF%20overzichtsbeeld%20(3)%20(1).png) ###### [snackification,](https://blog.tauraurc.com/en/tag/snackification)[health & wellness](https://blog.tauraurc.com/en/tag/health-wellness) ##### [A vegan superstar in the pandemic pantry](https://blog.tauraurc.com/en/vegan-superstar-in-pandemic-pantry) ## The versatility of fruit in today's snacking realm Product Developers have long used fruit to add... [Read More](https://blog.tauraurc.com/en/vegan-superstar-in-pandemic-pantry) ##### ![](https://resources.tauraurc.com/hs-fs/hubfs/image-png.png?width=415&height=129&name=image-png.png) [![taura-iff-white](https://resources.tauraurc.com/hubfs/taura-iff-white.svg "taura-iff-white")](https://blog.tauraurc.com/) ©2026 IFF. All rights reserved.   [Terms of use](https://www.tauraurc.com/nz/terms-of-use/)   [Privacy Policy](https://www.tauraurc.com/nz/privacy-policy/) Cookie Preferences